Incredible Amazon Alexa Statistics You Need to Know in 2021

The use of smart speakers is increasing globally, and many consumers are keeping up with this trend. Alexa has become a household name for consumers, businesses, and more.

However, many questions have been raised due to its popularity. Is it a practical device? Is it safe? How useful can it be for work and leisure time?

The answers are in the facts. If you look at the recent Amazon Alexa statistics, you’ll understand its global impact. From its demographics to its effect on the global market, this article explains how Amazon Echo is set to become an integral part of our lives.

Fascinating Statistics About Amazon Alexa (Editor’s Choice)

  • Alexa has gained over 100,000 skills since its launch.
  • Almost 70% of smart speaker users in the US used Amazon Echo in 2020.
  • According to the recent Amazon Echo statistics, around 100,000 smart home devices support Alexa.
  • Approximately 10.8% of digital buyers used Amazon Alexa for online shopping in 2020.
  • Amazon accounted for more than 50% of the US smart speaker market share by brand in 2020.
  • 130 million Amazon Echo speakers are expected to be shipped globally by 2025.
  • Amazon Echo had over 40 million users in the United States in 2018.

Amazon Echo Demographics Statistics

People’s curiosity for using smart speakers has sparked in recent years. Digital natives from different age groups and backgrounds have become accustomed to using Amazon Echo.

With these ongoing developments, let’s take a look at its domestic and global reach.

1. Almost 70% of smart speaker users in the US used Amazon Echo in 2020.

(Tech Crunch)

Amazon Echo is still dominant in the world of smart speakers. As studies show, 69.7% of American citizens used Amazon Echo in 2020. This percentage is expected to drop slightly by the end of 2021, reaching 68.2%, but it won’t shake up the status quo.

2. As Amazon Alexa competitors statistics show, Google Home had 600,000 more new US users in 2018 than Amazon Echo.


Even though Google Home had more new users than Amazon Echo in 2018, Amazon Echo was still number one when it came to the overall number of smart speaker owners. More precisely, Amazon Echo had 40.6 million users by 2018, compared to 15.9 million Google Home users.

What’s more, according to Amazon Echo stats, Amazon Echo Dot had the biggest market share in January 2019, reaching 31.4%, which was 20.2% more than Google Home’s market share by device.

3. Alexa has gained over 100,000 skills since its launch.


Amazon Alexa is an AI-powered virtual assistant developed by Amazon. The more commands it receives, the more skills and information it learns.

According to Amazon Alexa facts, Alexa started with only 130 skills. However, that number increased to 100,000 skills in only six years. The progress is truly remarkable, considering that Alexa was launched in November 2014.

4. In the US, Alexa’s number of skills reached 70,729.


As more and more people use Amazon Alexa, its ability to receive and execute commands will only improve. If we look at the impact of Alexa by country, the US has become its most significant learning environment and primary consumer market.

Reportedly, the number of Alexa’s skills reached 70,729 in the United States.

5. Meanwhile, Amazon Alexa has grown to learn 36,341 skills in the UK.


Although fewer than in the US, Alexa has gained a significant number of skills in the UK, reaching 36,341 in January 2020.

6. Amazon holds the highest ranking in the market for smart speakers, accounting for around 21.7% of smart speaker purchases globally.


Ever since its global launch, Amazon has been conquering the smart speaker market. As the Amazon Alexa sales show, it held the top position in the global market in 2019. More specifically, it accounted for over 21.7% of smart speaker purchases worldwide.

7. 79% of digital buyers from the UK had an Amazon Echo in 2019.


Aside from the US, other countries are also catching up with smart speaker hype. If we analyze the Amazon Echo user demographics, we can conclude that almost 80% of digital shoppers from the UK owned an Amazon Echo in 2019.

8. The international version of Amazon Alexa supports only three languages.

(The Ambient)

Even though Alexa can speak English, Italian, French, Japanese, German, Portuguese and Spanish, only three languages are available on the international version—English, Spanish, and German.

9. 33.6% of smart speaker users in Spain have an Amazon Echo.


Spain has also become more digitized in recent years. According to Alexa statistics, an estimated 33.6% of smart speaker consumers in Spain use an Amazon Echo. Google is in the lead with 35% of users.

10. 53% of American users are satisfied with Amazon Echo.


While its popularity is rising, customer satisfaction is not lacking either. According to recent studies on Alexa’s client base, more than half of US users are very satisfied with Amazon Echo functions.

Incredible Amazon Alexa Statistics You Need to Know in 2021

Amazon Echo Market Share Statistics

The smart speaker industry is moving fast, with the number of units expected to hit 163 million in 2021. To learn more about it, check out the following statistics.

11. Amazon accounted for more than 50% of the US smart speaker market share by brand in 2020.


The purchase and usage of smart speakers have become more of a trend in the modern era. According to recent statistics, Amazon is the leader in the smart speaker industry. The Amazon market share on smart speakers in the US accounted for 53% in 2020.

12. 18% of millennials use Amazon Alexa for voice-assisted shopping.


Different generations are becoming more familiar with smart speakers and their functions. Millennials who are now a considerable part of the population use Alexa for various reasons.

As seen from Amazon Echo facts, around 18% of them use Amazon Alexa for shopping-related purposes.

13. Amazon accounted for 67% of the smart display market share in 2018.


Amazon is the leader in the US smart display market share. In 2018, it accounted for more than two-thirds of the smart display market share. The remaining 33% belonged to Google and its partners.

14. Amazon Echo had over 40 million users in the United States in 2018.


Amazon had already built a stable foundation for its consumers before the smart speaker market competition became fierce.

According to smart speaker statistics, Amazon Echo had 40.6 million users in 2018, which was more than Google Home and other smart speaker users combined.

15. Amazon retains the top spot for smart speaker sales globally.


With the world put on pause because of the pandemic, several industries’ sales markets have slowed down considerably. This effect includes the smart speaker market. However, Amazon has retained the top spot in global sales for Amazon Echo despite a slight decline.

According to Alexa web statistics, Amazon accounted for 23% of the global sales for smart speakers in the first quarter of 2020, which was more than all its competitors.

16. Since 2020, Alexa has become compatible with over 100,000 smart home devices.


One of the main concerns when buying a smart speaker is that it may not be a practical choice for you if you’re building a smart home. However, this problem is solved thanks to Amazon Echo’s increasing compatibility.

As Amazon Echo stats show, Alexa is now compatible with 100,000 smart home devices. That’s a 40% increase since 2019 when Alexa was compatible with 60,000 devices. Ranging from voice-activated lights to automatic smart door locks, you can connect almost any device to a smart speaker.

17. Approximately 10.8% of digital buyers used Amazon Alexa for online shopping in 2020.


More and more consumers consider using smart speakers and voice assistants for shopping. According to Alexa facts, around 10.8% of consumers used Amazon Alexa for at least one purchase in 2020.

That percentage is expected to increase to 11.5% by the end of 2021.

18. The third generation Echo Dot was the most purchased Amazon product in the UK during Black Friday in 2019.


Another main concern for potential consumers is the affordability of smart speakers, which can be alleviated with seasonal and holiday discounts. In the UK, the Amazon Alexa sales growth soared during Black Friday.

Many online buyers purchased the third generation Echo Dot. More precisely, 32.6 thousand units were sold, and it became the most purchased Amazon product in the UK.

19. 130 million Amazon Echo speakers are expected to be shipped globally by 2025.


With its continual growth over the years, Amazon is projected to make more sales soon. As Amazon Alexa trends show, about 130 million Amazon Echo speakers will be shipped to different parts of the world by 2025.

20. There were 91,700 downloads of the Alexa App in the UK.


Setting up an Amazon Echo in your home means you will have to utilize the Alexa app. iPhone users in the UK downloaded the app more than 91,000 times in February 2020 alone.

Amazon Echo Data Usage and Consumer Statistics

Some of the main aspects of using Alexa are its availability, practical functions, and data usage. How practical is it to have a smart speaker in your house? Let’s find out.

21. For the most part, consumers use Amazon Echo more as a source of information than entertainment.


Smart speakers are multipurpose. Still, more than 60% of Amazon Echo users utilize this device to find information, as Amazon Alexa statistics show. Examples of such activities are checking the time, weather, and recent news.

22. At least 63% of US citizens are familiar with Amazon Alexa.


Considering the fact that people use the internet for everything from shopping and entertainment to business communication, it’s not surprising that smart speakers have become the norm.

Therefore, if we take a look at the Amazon Echo statistics, we can see that around 63% of the American population knows about Amazon Echo and its functions. At the very least, those who are 12 years of age and older know about Alexa.

23. On average, Amazon Alexa uses 36MB of data daily.

(Good Home Automation)

If you have a limited data plan, it’s worth knowing how much data Amazon Alexa uses. According to Amazon Echo data usage statistics, Alexa uses 36MB per day, which translates to 252MB per week or 1.08GB per month.

The numbers are based on 30 minutes of music streaming, two smart-home commands, one question about the weather, and one general question.

24. 24% of Americans aged 18–29 years owned an Amazon Echo in 2018.


Due to its growing popularity, many smart speaker users have become interested in trying Amazon Echo. Smart speakers are more popular among younger generations.

According to a survey on Amazon Echo demographics, older generations are not that enthusiastic—only 10% of US citizens aged 55–64 years owned an Amazon Echo.

25. Amazon extended the audio clip limit for Alexa from 90 to 240 seconds.


Recently, Amazon has upgraded Alexa functions to meet customers’ needs. One of those upgrades is the extended limit of audio clips that can be analyzed by the device.

From its original 90 seconds, Amazon Echo has increased the audio file time limit to 240 seconds, according to Amazon Alexa facts. This audio file time is more than double its former length.

With this upgrade, it opens up more opportunities for a completely new set of uses.

26. 84.9% of Echo owners used Amazon Alexa to set a timer at least once.


Aside from asking for information, Amazon Alexa is often used to assist with everyday tasks.

According to more recent Alexa voice statistics, 84.9% of Echo owners have used the device to set a timer, followed by 82.4% who used it to play songs and 66% who used it to read the news.

27. There were 53.6 million Amazon Echo shipments worldwide in 2020.


Amazon Echo is one of the most sought-after smart speakers, and the number of sold items speaks volumes about its dominance.

As Amazon Alexa statistics 2020, 53.6 million Amazon Echo speakers were sold in the same year. The number is expected to rise to 65 million in 2021.

28. More than 250,000 marriage proposals have been made to Alexa.


Amazon Echo is one of the most popular gadgets, and interacting with Alexa is a daily occurrence. Thanks to artificial intelligence and machine learning, it can answer almost any question.

It’s also used for entertainment and can even hold simple conversations. One of the more amusing facts is that more than a quarter of a million marriage proposals have been made to Alexa.

29. As Amazon Echo statistics indicate, women bought more Amazon smart speakers than men in 2017.


The demographics of Amazon Echo users started to change in 2017 when more women began buying it. More precisely, 50% of revenue came from female consumers in December 2017.

Moreover, Gen Xers and Baby Boomers have accounted for 31% of Echo purchases since 2015.

Incredible Amazon Alexa Statistics You Need to Know in 2021


The sales growth and usage rate of Amazon Alexa have been increasing in many countries. Starting from North America, Amazon Alexa has gained millions of customers and became an integral part of thousands of households.

Its usage rates have also increased exponentially in other countries. A stark example is the UK, where Amazon Alexa also dominates the market.

According to Amazon Alexa statistics, it’s mainly used as a digital assistant for daily activities. For the most part, it gives information such as time, weather, and news reports.

Moreover, Amazon Alexa can stream music, make to-do lists, set alarms, and control your smart video doorbell and various other smart home devices.

Alexa is truly a multipurpose assistant — it can even be your personal sommelier if you don’t know which wine compliments your dish. According to some Amazon Echo facts and trivia, all you need to do is ask the “Wine Gal” for advice.

You can order food without getting off your couch or find a board game manual. Alexa can even help you plan a vacation. If you don’t want to spend a lot of money, you can simply ask your assistant to find a travel deal that suits your budget.

One thing is certain — Amazon Alexa will continue to be the most convenient virtual assistant you can get.

Frequently Asked Questions

Does Amazon own Alexa?

Amazon Alexa is a virtual assistant launched in 2014. It’s one of Amazon’s products, among many others, such as smart home gadgets and appliances. It’s available for purchase in multiple locations around the world.

Moreover, current trends have played a significant role in getting Amazon to where it is today. It has been estimated that around 63% of US citizens know what Amazon Echo is and what it does for its digital users.

How many users does Amazon Alexa have?

In the US alone, stats show that around 70% of smart speaker users have an Amazon Echo in their homes. This number continues to grow as consumers shift toward voice-activated services.

Therefore, it’s not surprising that many consumers use or plan on using Amazon Alexa. According to reports, there are 40 million Alexa users in the US alone.

With the increasing number of devices Alexa is compatible with and skills it can learn, it’s expected that Amazon Alexa will have even more users in the future.

Are Alexa and Siri the same thing?

If we compare their primary functions, Alexa and Siri are rather similar. Both of them are virtual assistants based on AI that evolves and learns skills through client’s inquiries. If you interact with Alexa or Siri, you will get a verbal response.

However, Alexa functions as a smart home assistant found in Amazon’s line of Echo smart devices.

On the other hand, Siri is a virtual assistant built for Apple’s devices only. It’s typically connected to iPhones, and it comes in the form of Apple HomePod devices. Siri operates on a natural language processing program, while Alexa uses conversational artificial intelligence.

Who is better, Siri or Alexa?

Alexa and Siri are the top-ranked contenders in the battle of virtual assistants. Despite their similarity, their functions and abilities may not be ideal for every user. So, when it comes to the question of Siri vs Alexa, It all boils down to customers’ needs.

If you are looking to turn your home into a smart home that’s easy to control, Amazon Echo can be a practical choice. Moreover, according to statistics, Amazon Echo has more potential for automating daily tasks.

For example, Alexa can help you with online shopping, manage connected appliances, and secure the house with a smart lock.

On the other hand, Siri is more suitable for mobile users, especially those familiar with Apple devices. Instead of being a third-party device, Siri is usually built into the mobile devices’ systems. You can activate it for setting up schedules, sending emails, and calling people in your contact list.

Is Alexa’s voice a real person?

Even though Alexa’s voice sounds human, it was not originally a real person’s voice. Thanks to the woman behind Echo, Toni Reid, Alexa became the voice of modern technology. This voice-activated virtual assistant originated from the latest text-to-speech systems and artificial intelligence.

More updates have been added to the device for a friendlier, more human-like sound. For example, you can change an accent to match yours. Celebrities such as Samuel L. Jackson can also be heard on Amazon Echo.

If you’re interested in adding personality to your smart speaker’s voice, Jackson is here to set your alarm, reply to your question about the weather, and more.

It’s not surprising that Amazon has decided to implement such neat features since voice search trends are expected to continue rising. According to Amazon Alexa statistics, 44.7% of consumers use smart speakers like Amazon Echo for voice search, and this percentage will only grow in the future.