Voice Search Statistics – Speak Your Mind

Humanity has reached a point where most people find it easier and more comfortable to talk to machines and devices than to each other. Hands-free technology is thriving and voice-controlled gadgets keep getting better and better. This shift toward voice searches seems to be changing our everyday lives. We’ve compiled some interesting voice search statistics to give you insight into this new world.

Key Voice Search Statistics in 2020

  • 65% of Americans between 25 and 49 years of age who have voice assistants use voice activated search at least once a day.
  • 90% of Americans says online searches are much easier with voice activated devices.
  • The percentage of people who owned smart speakers climbed from 23% in 2018 to 45% in 2019.
  • By 2022, Americans will have spent a $40 billion on voice activated internet shopping.
  • 41% of smart assistant users fear that their device is always actively listening and recording.
  • According to voice search stats, more than half of Americans (57%) use voice commands on their smartphones.
  • One in two Americans have never bought anything using voice commands.

One of the most popular statistics that everyone seems to be quoting nowadays is that by 2020 half of all searches will be done with voice search applications. But this is a perfect example of a misinterpreted statement that was pulled out of context and took on a life of its own. In 2014, Andrew Ng, a chief scientist at Baidu, gave an interview explaining the future of the famous Chinese search engine. He uttered the prediction referring to China and Baidu, in particular. The internet turned it into a legendary phrase and attributed it to a company called Comscore.

Voice Search Statistics: Awareness

The numbers show that people all over the world, and especially in the United States, are quickly embracing voice activated search engines and their potential. Two years ago, only 23% of people owned smart speakers. This figure doubled in a year’s time, so it’s fair to assume that these voice technology trends will continue to rise in 2020. It appears that users are slowly realizing the benefits of voice usage.

1. 2019 saw a 22% increase in the number of American households with smart speakers. The percentage went up from 23% in 2018 to 45% in 2019.

(Microsoft)

2. Web searches statistics from December 2019 show that people are a lot more aware of smart speaker technology than they were a year earlier – 84% compared to 77%.

(NPR)

3. According to a 2019 voice searching report, 11% of people have never even used a smart speaker.

(NPR)

4. 93% of Americans who have voice assistants report that they are satisfied with them.

(PricewaterhouseCoopers)

5. 90% of users from the United States say online searches are much easier with voice control.

(PricewaterhouseCoopers)

6. 72% of people who are aware of voice technology have also used voice assistants at some point.

(PricewaterhouseCoopers)

Voice Search Statistics: Usage

One of the reasons people enjoy voice-controlled technology is the fact that it allows for better multi-tasking. Users can watch TV, cook, or lie in their beds, and still be only a couple of commands away from any information they might need. Some might say that we’re becoming lazier as a society but we could just call it “more efficient.”

7. In the United States, 72% of people search by voice at least occasionally using personal smart assistants.

(Microsoft)

8. About 57% of users who engage with their digital assistants speak their queries aloud.

(Microsoft)

9. Nearly half of inquirers use digital voice assistants to search for a business.

(Microsoft)

10. About 65% of people use home speakers while cooking.

(PricewaterhouseCoopers)

11. 57% of people use voice assistants while they’re watching TV.

(PricewaterhouseCoopers)

12. 38% of users give voice commands while they’re in their beds.

(PricewaterhouseCoopers)

13. 29% of Americans use voice search daily to ask quick questions.

(PricewaterhouseCoopers)

14. 58% of people use voice controls to text a friend.

(PricewaterhouseCoopers)

15. More than half (56%) of Americans have never used voice technology to control other smart devices in their home.

(PricewaterhouseCoopers)

Voice Search Statistics: Demographics

Who is using voice-enabled technology? Is it something that youngsters do and the elderly just don’t understand? It turns out – not at all. Voice enabled devices are popular among various age groups. Even middle-aged users are hooked on speech search features. Why wouldn’t they be?

16. According to 2019 voice usage statistics, 24% of Americans own a smart speaker.

(NPR)

17. In the United States, 27% of Americans use smart speakers almost every day.

(NPR)

18. Voice search trends show that more than half of Americans (57%) use voice commands on their smartphones.

(PricewaterhouseCoopers)

19. Around 65% of Americans between 25 and 49 years of age use voice commands at least once a day.

(PricewaterhouseCoopers)

20. More than half (57%) of middle-aged Americans use voice commands on a daily basis.

(PricewaterhouseCoopers)

21. Only 3% of people over 50 use voice commands every day.

(PricewaterhouseCoopers)

22. Surprisingly, 74% of Americans use their voice search mobile assistants at home.

(PricewaterhouseCoopers)

23. 71% of Americans who use wearable voice assistants said that they would continue to use them in the future.

(PricewaterhouseCoopers)

Voice Search Statistics: Trust & Online Shopping

What does trust have to do with online shopping? Well, everything. There’s no doubt that ordering through a voice search engine is going to be the next big thing in the years to come, but it seems that a large majority of people still have problems adapting to it. While some are not convinced by the technology’s capabilities, others feel discomfort over its watchful eye.

24. Nearly half (41%) of all smart assistant users fear that the Google voice recognition device or Microsoft smart speaker in their home is always actively listening and recording.

(Microsoft)

25. 38% of surveyees from a 2018 report stated that they didn’t like the fact that something was constantly spying on them.

(PricewaterhouseCoopers)

26. 46% of users don’t trust their voice assistants to correctly understand and process orders through voice search engines.

(PricewaterhouseCoopers)

27. 35% of smartphone users report that their voice queries often get misunderstood.

(PricewaterhouseCoopers)

28. One in two Americans have never bought anything using voice commands.

(PricewaterhouseCoopers)

29. 34.9% of users have tried shopping by voice and they liked it.

(Microsoft)

30. Only 6.5% of people have tried to search by voice while shopping and didn’t enjoy it.

(Microsoft)

31. 80% of Americans who have shopped using voice were satisfied with the experience.

(PricewaterhouseCoopers)

32. By 2022, Americans will have spent $40 billion on voice shopping.

(OC&C Strategy Consultants)

FAQ

How many people are using voice search?

In the United States, 42.7% of people use voice assistants, based on the information from a Voicebot survey conducted in 2017. Although voice assistants are most commonly used on smart speakers, smartphones and wearables are slowly seeing significant voice search growth.

What is voice search used for?

In most cases, people use voice search to find quick facts or research businesses. However, in recent years, there’s been a rise of voice activated search engine shopping. Although the technology is still in its early stages, it will undoubtedly become an essential part of e-shopping in the future. For now, voice search is just a convenient way of discovering new things and performing everyday tasks.

What is the best voice search?

The best voice search app for Android would probably be Google Allo. Microsoft’s Cortana worked great on mobile devices, but Microsoft has announced that it is withdrawing the product from the Android and iOS markets. If you have an iPhone, we recommend you give Siri a try, as our Siri statistics prove many points. In case you prefer to activate voice search in the comfort of your own home, you should opt for Sonos One. Compatible with Amazon’s Alexa and Google Assistant, Sonos is an exceptional voice activation device.

How do I prepare for voice search?

There are steps you can take to make sure the slow shift toward voice search doesn’t annihilate your online marketing efforts. First of all, you need to understand the difference in the queries. A voice activated Google search will have fuller, more complete and conversational questions. On that same note, make sure you optimize your content so that it provides an answer to your visitor’s questions. Of course, don’t forget to implement a traditional SEO strategy as well.

How does voice search affect SEO?

First of all, the emphasis is placed on answering all of the visitor’s questions in the best and fastest way possible. You need to match the user’s tone, which will most likely be conversational. Good voice search marketing will put an emphasis on a mobile-first approach. Researching the top position as a snippet is also important.

How many people own a voice assistant?

There are about 112 million voice technology users around the globe. This is a 10 million increase from a year ago, so these rising internet search trends will probably continue in the future. Voice search statistics play a huge role in discovering and analyzing these trends.

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