29 Intriguing Amazon Statistics You Should Know in 2021

Did you know that the world’s wealthiest person is the founder and CEO of Amazon? While you were reading the previous sentence, Jeff Bezos made around $6,000.

However, Amazon didn’t become the world’s largest retailer overnight. It started out with books, and now with the power of the internet, we can see Amazon as the world’s biggest retailer.

To see just how giant this retailer has become, we‘ve put together some of the most fascinating Amazon statistics. Without further ado, let’s see what Amazon is all about.

Top Facts and Statistics About Amazon (Editor’s Choice)

  • There are over 300 million active Amazon users.
  • Amazon is the most visited retail site in the US.
  • In 2020, Amazon became the most valuable retail brand.
  • In 2018, Amazon’s share of the US e-commerce market was 49%.
  • In the first quarter of 2020, North American net sales reached over $55 billion.
  • There are 142.5 million Amazon Prime members in the US.
  • Amazon owns over 40 subsidiaries.
29 Intriguing Amazon Statistics You Should Know in 2021

How Many People Use Amazon?

Amazon was founded in Seattle back in 1994 and has become the largest retailer in the world. That said, in this set of stats and facts, we’ll see how many people are active on Amazon and how much they spend.

1. There are over 300 million active Amazon users.


Amazon is the world’s largest retailer. According to the latest Amazon user statistics, there are 310 million Amazon users who make purchases every day. Of these 310 million users, 142.5 million are subscribed to Amazon Prime in the US. However, we should also note that Amazon Prime is available in only 17 countries worldwide.

2. Amazon is the most visited retail site in the US.


Well, that comes as no surprise since we learned that Amazon has 310 million active users. Amazon statistics in 2019 showed that the Amazon website had over 215 million visits per month. By comparison, Walmart, the multinational retail corporation, was ranked second with 138.3 million visitors during the same period.

3. There are 142.5 million Amazon Prime subscribers in the US.


The Amazon platform is continuously growing, and there are more and more subscribers every day. That said, Amazon stats show that there were 11.9 million new Amazon Prime subscribers between 2018 and 2019. Specifically, in 2018, there were 112.1 million users, only to increase to 124 million in 2019.

4. Amazon Prime subscribers spend $1,400 a year on average.


The Amazon Prime subscription has its perks compared to the non-Prime subscription. With Prime membership, you get two-day free shipping and video and music streaming. Therefore, Amazon Prime statistics show that the average Prime subscriber spends $1,400 per year, and the non-Prime member spends $600.

With all the perks that come with the Prime subscription, it comes as no surprise that Amazon Prime subscribers spend more than twice as much as non-Prime users.

5. Online shoppers spend more time on Amazon than on all top-ranked retail websites combined.

(Marketing Charts)

Of all Amazon facts, the most amusing might be the fact that Americans spend around four times more minutes on Amazon than on all the other top 10 retail websites combined. In other words, US citizens spend 22.6 billion minutes on the Amazon platform.

eBay is ranked second, with people spending 6.2 billion minutes on this platform. Interestingly, customers use their mobile phones the most to browse the Amazon website.

General Amazon Statistics

We’ve only scratched the surface, so let’s go into more detail to see what a behemoth Amazon is and how much it’s worth. The following stats and facts will show you just that.

6. In 2019, Amazon’s net revenue was $280.5 billion.


These numbers only prove that Amazon is the biggest retailer in the world. The stats show that Amazon revenue increased by a whopping $102.7 billion in only two years. More precisely, in 2017, Amazon’s net revenue was $177.8 billion, only to increase to $280.5 billion in 2019. That said, Amazon’s net revenue is only expected to grow in the future.

7. Amazon is the most valuable retail brand in 2020, currently standing at $415.9 billion.


According to Amazon statistics in 2020, Amazon is the most valued retail brand worldwide with a brand value of over $415 billion. Chinese multinational company Alibaba comes in second with $152 billion, followed by Home Depot with somewhere over $57 billion and Walmart with $45 billion.

8. Amazon is the second company to reach the $1 trillion mark.

(New York Times)

One of the most interesting facts about Amazon is that it’s the second company ever to hit the $1 trillion mark. That comes as no surprise knowing that Amazon makes 49 cents on every dollar spent online in the United States. The first company that reached the $1 trillion mark was Apple back in 2018.

9. Amazon is among the top five companies by market capitalization.


According to Amazon company facts, this company is ranked fourth with a $1.23 trillion market value. When it comes to the most prominent public companies globally, the Saudi Arabian Oil Company is the leader with a $1.68 trillion market value, followed by Apple with $1.28 trillion.

Among the top 10 most valuable public companies are also recognizable companies, such as Microsoft, Facebook, Alibaba, and Visa.

10. Amazon’s share of the US e-commerce market was 49% in 2018.


Amazon sales data shows that in 2018, Amazon made $258.2 billion in retail sales. More precisely, the company accounted for almost half of all online retail spending in the US in 2018, and 5% of all retail sales, which is more than impressive.

11. Amazon owns a 90% market share in five product categories.

(Marketing Land)

As we previously stated, Amazon’s share of the US e-commerce market was 49% in 2018. As a result, in the first quarter of 2018, Amazon accounted for 90% of the market share for online purchases in several categories, including home improvement tools, such as for building a smart home, batteries, skincare, golf, and kitchen and dining accessories.

12. In 2019, Amazon increased its ad spending by 35%.


Amazon’s ad spending is increasing more and more each day, and that’s just one of the many reasons why Amazon is the number one retailer. That said, statistics on Amazon show that in 2019, Amazon spent a record-high $6.88 billion on advertising, which was 35% more than $4.47 billion spent in 2018.

Even more interesting fact is that Amazon was one of the fastest-growing ad spenders in 2018 and was ranked among the top three dominant US advertisers. A significant amount was dedicated to advertising Amazon’s annual holiday shopping day—Amazon Prime Day.

29 Intriguing Amazon Statistics You Should Know in 2021

Amazon Sales Statistics

As the world’s most successful retailer, you must be wondering how many people choose Amazon when they want to sell or purchase something.

Well, we’ve gathered some fascinating stats and facts that will help answer that question and many more. Without further ado, let’s dive into the amazing world of Amazon.

13. Amazon has 9.3 million sellers around the world.


Amazon seller statistics tell us that every year more than a million new sellers join the Amazon platform. However, of those one million new sellers, only 10% managed to make $100,000 in yearly sales, while only 1% made $1 million. There are currently 2.4 million active sellers, while the majority don’t have any products listed for sale.

14. Nine out of ten people shop on Amazon because of free shipping.


One of the most prominent Amazon Prime membership perks is the two-day free shipping across the US. Amazon sales stats show that 88% of customers decide to purchase something on Amazon just because of free shipping, which is probably the most significant incentive for customers.

We should also note that 60% of customers say that they shop on Amazon because they think it’s the most innovative retailer.

15. Amazon.com accounted for 38% of Amazon marketplace sellers around the world in 2019.


Amazon sales figures tell us that amazon.com accounted for 1.1 million active marketplace sellers globally. Amazon.co.uk was ranked second with 9.6%, followed by amazon.de with 8.3% of marketplace sellers. The Mexican Amazon platform or amazon.com.mx had the lowest percentage, standing at 1.7%.

16. In 2018, Amazon made over $1.6 billion on Amazon Prime Day.


Amazon Prime Day is the brand’s biggest sales event of the year, and it’s just for Prime members, which means they get special discounts. Amazon product sales statistics show that Amazon sold over 175 million items on Prime Day, which was more items sold on Black Friday and Cyber Monday combined. For instance, Amazon sold over 100,000 laptops, 200,000 TVs, and 300,000 headphones.

17. 54% of Amazon sales are third-party sales.


Third-party sales are sales that are made by someone other than the original manufacturer. One of the biggest Amazon sales trends is third-party sales. Currently, there are 2.4 million active sellers. That said, in the third quarter of 2020, over half of the sales on Amazon were third-party sales.

18. Amazon Web Services revenues increased by 29%.


The number of Amazon sales shows that the Amazon Web Services (AWS) revenue jumped from $8.38 billion to $10.81 billion, which is a 29% increase compared to last year’s revenue. Besides, Amazon annual revenues show that Amazon Web Services has an operating income of $3.36 billion.

19. In the first quarter of 2020, North American net sales reached over $55 billion.


As some of the statistics mentioned above have already shown, North America accounts for the majority of Amazon sales. That said, it came as no surprise when North American net sales increased by 43.4% in 2020.

Apart from that, the latest Amazon statistics on products show that international sales increased by 38.5% and reached $22.6 billion. That said, Amazon’s sales are only expected to increase in the future.

As a result, in the third quarter of 2020, the company’s operating income was $6.2 billion, which was a significant increase from the third quarter of 2019, when the operating income was $3.2 billion.

Net sales also increased from $70 billion in the third quarter of 2019 to $96.1 billion in the third quarter of 2020.

Amazon Demographics

The next few stats are related to the analysis of Amazon demographics, paying special attention to subscribers and company employees. If this is something that might spark your interest, keep on reading to find out more.

20. There are over 150 million Amazon Prime members worldwide.


Although there are a lot of non-Prime members on Amazon, Amazon Prime demographics showed that there were 150 million Prime members globally as of the end of 2019. More precisely, that’s 50 million more new members than in 2018, showing the global impact of Amazon on the buying experience.

21. Over 66 million US households had an Amazon Prime subscription in 2019.


A survey showed that there were 66.4 million American households that had an Amazon Prime membership in 2019. Having an Amazon prime subscription is one of the biggest Amazon trends in the US, so this number is only expected to grow in the future.

It’s estimated that the number of Amazon Prime members will reach 76.6 million subscribers by the end of 2022.

22. Amazon has over one million employees.

(Craft, AboutAmazon)

Amazon’s workforce is what made the company the biggest retailer worldwide. Amazon employee demographics tell us that of that one million 57.3% of employees identify as males and 42.7% as females.

Moreover, 15% identify as Asian, 26% as African American, 18.5% as Hispanic, 34.7% as White, 1.3% as Native American, and 3.6% say they belong to two or more races.

23. Generation Z is Amazon’s most targeted demographic.

(CBC News)

According to the Amazon customer demographics, the company’s target customers are the ones who don’t have mortgages or bills to pay and are tech-savvy. That said, Amazon’s most targeted customers are American teens.

As every teen nowadays has a phone, they can easily access Amazon using their devices. However, the Amazon app sends texts or emails to parents whenever their children want to make a purchase, and they have to approve it.

29 Intriguing Amazon Statistics You Should Know in 2021

Fun Facts About Amazon

In the next set of stats, we’ll see the fun side of Amazon. These are just a few of many fascinating facts that make the company the largest retailer in the world. Want to know what these facts are all about? Let’s take a look.

24. The founder of Amazon is the wealthiest person in the world.

(Market Realist)

According to many Amazon fun facts, the founder and CEO of Amazon, Jeff Bezos, is the richest person in the world with a net worth of $182 billion.

That means that Bezos is $62 billion richer than Bill Gates, who is the second-richest person in the world. What’s more, Jeff Bezos makes about $321 million per day or $13.4 million an hour, which is just insane.

25. Amazon doesn’t deliver packages to five countries.


Amazon facts show that the company doesn’t accept orders for delivery to five countries in the world. People living in Cuba, Iran, North Korea, Sudan, and Syria can’t purchase on Amazon. Also, due to some items’ content, many countries restrict certain orders.

26. In 2020, Amazon hired over 75,000 new employees.


Due to the COVID-19 pandemic, over 22 million Americans lost their jobs. However, due to rising sales numbers, retail giants like Amazon and Walmart planned to fill 604,000 new job openings.

That said, in March, Amazon announced that it planned to hire 100,000 new employees because of the high demand for deliveries. Just a few days later, the company said it hired about 75,000 employees.

27. If you type “relentless.com,” in your search bar, it will redirect you to amazon.com.


Since these are all facts about Amazon, we should also tell you that Amazon wasn’t Bezos’s first choice of the company name. The first choice was “Cadabra,” which is short for “abracadabra.”

Another term that Jeff Bezos liked was “relentless.” He liked it so much that he bought a domain name, and every time you type “relentless” in your search bar, it will redirect you to amazon.com.

28. Amazon owns over 40 subsidiaries.


According to Amazon Prime facts, Amazon is the owner of over 40 well-known subsidiaries. Among these brands are companies such as Whole Foods, Zappos, Kiva Systems, Twitch Interactive, PillPack, and many more.

29. The most searched item on Amazon in 2020 was Nintendo Switch.

(Visual Capitalist)

According to statistics, 66% of US shoppers start their product search on Amazon. Since we’re talking about a large number of searches, that gives us insight into customer behavior, including the most searched product on Amazon.

Amazon search statistics show that Nintendo Switch was the most searched item in the US with a monthly search volume of over one million. The second-ranked item was a laptop with 892,000 searches, followed by AirPods with 693,000 searches.

A high number of Nintendo Switch searches was most likely the result of the console’s surge in popularity leading to doubled sales in March 2020 compared to the same period in 2019.


As you can see, Amazon has made huge progress over the years. It started selling books and books only. As Amazon statistics have shown, the company remains one of the biggest retailers of all time.

Therefore, as more and more people are getting into shopping online, its growth is expected to continue in the future. That said, if you too are interested in e-commerce and how this giant has maintained its number one position, our statistics might be the guide you need.

Frequently Asked Questions

How many active users does Amazon have?

Amazon is the world’s biggest retailer with over 300 million active users. Of that number, 142.5 million are subscribed to Amazon Prime in the US. Another interesting fact is that the Amazon website is the most visited retail site, with over 215 million visits per month. That’s almost as twice as many as Walmart with 138 million visits, which is the second most visited retail website.

So, how many customers does Amazon have worldwide? The answer is 310 million. You can be an Amazon non-Prime or Prime member if you are a citizen of one of 17 countries where Amazon Prime is available.

With 310 million active users, it comes as no surprise that Amazon has 35 orders per second and that estimated sales reached $7.6 billion worldwide over just 48 hours in 2019.

What is Amazon’s percentage of sale?

The percentage of sales depends mostly on the selling plan you choose. The Amazon sellers can choose the Professional or Individual plan. The Individual seller pays $0.99 for every item sold on Amazon and has closing fees that range from $0.45 to $1.35.

Professional sellers pay $39.99 per month, but they don’t have to pay the $0.99 per item fee, and the closing fees and referral fees are somewhere between 6% and 25%.

Who is Amazon’s biggest competitor?

Amazon is the world’s largest online retailer, and it still grows in other areas such as the physical retail stores, subscription services, and web services. That said, it comes as no surprise that the company has rivals in all these industries.

In the retail sector, Amazon’s main rivals are Target, Walmart, Best Buy, and Costco. Netflix, Apple, and Google are Amazon’s main competitors in the subscription services department.

Finally, Amazon’s rivals are Oracle, Microsoft, and IBM when it comes to the web services category.

What percentage of Americans use Amazon?

More and more US citizens are accepting a new way of shopping or online shopping. According to the latest statistics, over two-thirds of Americans said they had purchased something on Amazon, amounting to 90% of US online shoppers.

Amazon is very popular in the US, and more than 62% of American households claim that they have an Amazon Prime membership. However, the latest Amazon buyer demographics show that Amazon’s primary target customers are Gen Zers and Millennials.

Still, in order for them to make a purchase, their parents will first get an email or text via the Amazon app, so that they can approve the purchase.

Interestingly, a total of 66.4 million households had a subscription to Amazon Prime in 2019. According to predictions, that number should increase to 76.6 million by 2022.

Which country uses Amazon the most?

The latest statistics have shown that the United States has over $193 billion in net sales and is the leader when it comes to purchases on Amazon. In second and third places are the United Kingdom and Germany.

In Asia, Japan dominates over China when it comes to Amazon use. We should also note that citizens of Cuba, Iran, North Korea, Sudan, and Syria can’t purchase anything on Amazon. However, due to some items’ content, many countries restrict Amazon deliveries.

What are the top-selling items on Amazon?

You can find everything on Amazon, from $1 toys to expensive electronics. Millions of products are sold on Amazon. However, the Alexa voice remote is considered to be the most sold item on Amazon. That said, the top-selling categories in 2019 were:

  • toys and games
  • electronics
  • camera and photo accessories
  • video games
  • books
  • clothes, shoes, and jewelry

If you are wondering just how many products Amazon sells per minute, the answer is 4,000. Being such a powerhouse, Amazon processes millions of transactions per day.